There’s just about nothing Russell Simmons can’t do. He has clothes, shoes and other accessories, so what’s stopping him from coming out with top-of-the-line jewelry. Phat Farm is one of the most valued name brands on the market and so is it’s sister line Baby Phat, which is run by his ex-wife Kimora Lee. On January 9th, Russell Simmons was awarded for his style in jewelry by the GEM ceremony in New York City. THe JIC, Jewelry Information Center, honored him the award for his creativity in fusing together urban concepts with chic designs under his company Simmons Jewelry Co. The jewelry pieces has brought about many new customers to the jewelry industry.Many industry leaders and professionals that came to honor companies that developed work that promotes fine jewelry and watch pieces.
Celebrities like LL Cool J, who Russell Simmons mentored, was there to give Simmons props for his entrepreneurial work and success. Russell has been sure to include the influence of hip hop culture in every aspect of the lines and media art he creates. He also has an educational initiative in Africa called the Green Bracelet. He makes all sorts of jewelry pieces from rings, watches and bracelets to necklaces and pendants. The greatest influences on Russell Simmons is hip hop, of course, and the development of underpriveleged communities. He has participated in charity events to help better communities and the poor. If you’re interested in purchasing hip hop jewelry pieces, you can take a look around at the different styles and designs available.