Jay-Z Music and Fashion

September 8th, 2009 | By

Since 1996, Jay-Z (also known as Sean Carter) has been taking the world by storm in all shapes and forms. He has practically dominated hip-hop and rap, easily dubbing himself as the “King of Hip Hop”. This year, he will be releasing his 11th (that’s right, 11th!) album called “J to the Z of Jay-Z”. His music grew into an empire that later became known as the record label we are all too familiar with, Rocafella. He and his buddy Damon Dash started it in the 90s, developing a more professional outlook in the hip-hop culture. Jay-Z stays doing big things and doesn’t mind getting his hands dirty. He’s got his hands in just about everything, from his own music, producing new talent and even creating a clothing line. In 1999, Jay-Z and Damon Dash refined the rap game with Rocawear fashion.

Once again, Jay made big changes happen by showing the world that hip-hop can mature. Going from wearing throwback jerseys and baggy jeans to button-up shirts, slacks and suede shoes – Jigga was making the statement that he was a professional entrepreneur who had grown up. Pushing 40, Jigga transformed his wardrobe to suits and top hats that showed a more serious individual. Back when he was 30, he was afraid that he wouldn’t be taken seriously wearing the stereotypical hip-hop wear, so from then he began to change how he presented himself. In 2007, the Rocawear line has been sold for $204 million, but he is still invested in the brand and is in charge of product development, licensing and advertising.