Nooka is a company that designs and manufactures fashion accessories for the eyes of the present for fashion of the future. They pride themselves in not allowing the past experiences, designs, and communications to look like the future. This type of mindset or Mindstyle is what drives Nooka to be a breakthrough company with many unique futuristic styles in a growing product lines.
Founded in 2005, Nooka is the brainchild of Matthew Waldman. It was established after Seiko watches discontinued support of its sub brands. Nooka’s corporate values as well as how and why they develop products are listed in Nooka’s manifesto or the Nookafesto. Nookafesto starts with Universal Communication. Nooka values open communication and believes that with each design, it is able to communicate in a language viewed by your eyes. Next up is Passion. Passion flows through every creative Nooka watch design as they believe that keeping up to date with technology assists in communicating with you, the customer. Anything is possible says the staff at Nooka. Nooka believes in Interaction, interaction with everything we touch and its possibility for improvement. It is this Mindstyle that allows Nooka to create Purpose, purpose to create useful objects. The last two commandments listed in the Nookafesto is Inspiration and Futurism. That is, everything in the world can and is inspiration, to see only the future, leaving the past, the past.
Nooka’s flagship products are without a doubt its futuristic digital watches. Nooka currently features 8 unique styles of watches; ZUB, V SERIES, ZIRC, YOGURT, ZEM, ZAZ, COLLAB, and DEIVANT DESIGN GROUP. Within each distinctive future forward watch style, are variations in color as well as time display where the hour, minute, and second marker may be a digital dot, box, or number. The latest addition to the Nooka watch line is the YOGURT edition featured in the video above. The presentation is, needless to say, out of this world. In the container of flavorful yogurt of your choosing, you will get the corresponding YOGURT wristwatch which utilizes soft and flexible polyurethane. Much like other Nooka watches, the digital LCD display shows the minute and hours. From the Nooka wristwatches to other accessories such as fashionable sunglasses and neon colored wallets, the Nook trend has only just begun.
Nook Eye Wear
The next prominent accessory is eye wear. Nooka engineers its sunglasses to be as flamboyantly futuristic as possible. Each pair of Mercury sunglasses are made of polymer. They are both light-weight and durable, with rubber nose pieces and ear guards for added comfort. Get fly like a G6 and grab a pair today!
Nooka Wallets and More
Nooka continues to grow with belts, wallets, cases, fragrances, and other fun collectables. Their wallets or asset organizers as they call it, are made from silicone and designed to fit in your back pocket. Not only will it be a perfect fit, it will feel comfortable as well when you sit on it. Designed with comfort and performance in mind, the Nooka asset organizers are available in many bold colors. We would not be surprised if Nooka were to come out with Nooka Jewelry.