John Hardy built his jewelry line on a few simple ideas: friendship and togetherness. With these principles in mind, the designer has created some of the most elegantly handcrafted link bracelets for men that draw inspiration from hip hop jewelry designers, like that of Cuban curb chains, to even crocheting to create a steel bracelet of beauty. And just by glancing at the designer's jewelry making video, it's clear that each bracelet requires tremendous effort and skill to make from a master silversmith who crochets each piece of steel together to create this iconic look. But what's more striking is the iconic look of each bracelet. When held from one angle, the bracelet looks like a traditional hip hop Cuban curb chain. When held from another, the bracelet looks like an intertwined steel bracelet, and like its other line of products (see the image below), it's clear to see why John Hardy, like David Yurman continues to garner attention.