Read through Vitaly's story, and you'll quickly discover why the designer remains at the forefront of the men's jewelry industry. Vitaly takes standard jewelry concepts, like dog tags and ball bead bracelets, and re-imagines them with two concepts in mind: make jewelry as if you're creating it for yourself, and charge as if the customer were a friend. With a price-point and a design philosophy in mind, the creator has stirred up a collection of brilliant pieces, priced at a modest $50, when other designers charge $100, even $200 for lower-quality pieces. And thanks to a design backed by an equally elegant grunge marketing campaign, the Kunai Collection continues to win praise. Scroll through some images of Vitaly's Kunai Collection, and you'll see what we mean. Each edge and detail adds life to the piece, while the color options of blacks, golds and silvers make this $50 piece look as if it's worth triple the price. But this is what Vitaly remains known for, taking seemingly outlandish pieces (the Kunai originally started as a Japenesse farming tool that quickly became adopted by ninjas as a multi-purpose weapon) and transforms them into jewelry that remains ahead of its competitors. And like most designers, each piece comes etched with Vitaly's signature stamp of approval; meanwhile, the box chain that comes paired with the pendant fits nicely alongside the piece.