King Ice collaborator, and supporter, Snoop Dogg, has linked up with multi-platinum group, Black Eyed Peas, for the video release of their collaborative single, “Be Nice.” The feel-good record premiered on NBC’s “Songland” last week - and was quickly given a visual treatment, directed by Kevin “NoMSG” Chao.
With a new album on the way, the Black Eyed Peas look to spread positivity with this anthemic single. The song was actually the result of the creative collaboration between Songland contestants, Adam Friedman and Dean Friedman.
While many consider them to be “mainstream” Pop, BEP have proven themselves to be versatile artists - having worked with some of Hip Hop’s biggest names including Nas, Timbaland, and Q-Tip (to name a few). Now, add Snoop Dogg to that list!
Snoop’s magnetic personality translates well on the upbeat groove as he joins the iconic trio for a “good vibes only” type of record.
“We should just pow wow, and all of us meet up. And fight for each other, not one another. And when we talk, be nice to each other. Be cordial, be glad, be happy not sad.”