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      E-40 Recruits Quavo, Roddy Rich, A$AP Ferg & ScHoolboy Q on “Chase The Money”

      E-40 Recruits Quavo, Roddy Rich, A$AP Ferg & ScHoolboy Q on “Chase The Money”

      Bay Area Rap legend, E-40, announced that he plans to release a new studio album this year. “Practice Makes Paper” will be his 29th studio album, and will rightfully be comprised of 29 brand new records. Don’t let E-40’s age fool you, though. The 51 year old rapper knows what’s hitting these days, and enlisted a pool of talented young artists for his project. On “Chase The Money,” a cut off the project, E-40 calls on Quavo, Roddy Ricch, A$AP Ferg and ScHoolboy Q.

      As an introduction to this upcoming project, E-40 unveils visuals for the CHASETHEMONEY produced lead single, as directed by Ben Griffin. For the veteran, it was important for him to take some responsibility: “I think a lot of people be for themselves. If something be working for them, for many years, and they ain’t never been one to spit the game as a mentor, they gon stay in their element.” He further breaks down the responsibilities he’s taken on as one of Hip Hop’s “elders,” in an interview on the MIC/LINE podcast series.

      In the video, the artist collaborative gather around table, dressed in all black, to spit their respective verses. Transitioning scenes follow the action-packed plot of an organized heist.

      Icewear Vezzo & Big Sean Link For “Balance” Video

      Icewear Vezzo & Big Sean Link For “Balance” Video

      A lot of n*ggas fallin' off, we still balance.

      Released back in February, Icewear Mezzo’s collaborative single, “Balance,” featurig Big Sean finally gets a video treatment - directed by Kid Art. The booming Dupri-produced cut finds Mezzo and Sean rapping effortlessly as they perform a balancing act on what appears to be a gold chain high up in the cityscape.

      Big Sean delivers an infectious hook with witty bars, to match, in each of his guest verses. Mezzo, of course, stands out with his distinct flow. The production is as captivating as the visuals.  

      Spotted in the video, of course, are the various pieces of jewelry both Icewear and Sean rock throughout their performance.

      We mentioned that a tightrope appears in the opening scenes that looks to be made out of a gold rope chain. Similar to our 14K Gold Stainless Steel Rope Chain seen below. 

      https://www.kingice.com/collections/dookie-chain

      In another scene, Big Sean is seen with a emerald gold ring with what appears to be diamonds circling the green centerpiece. 

      Big Sean

      At a quick glance, it could pass for our Emerald Crown Julz Ring. With clear CZ stones on the exterior of each Emerald CZ gemstone, the Julz represents the heart of one’s wealth while the 14K gold plating adds more value.