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    Hood Celebrity, Davido, Busy Signal & Bunji Garlin Lit Up #BigBadBBQ in Brooklyn

    Hood Celebrity, Davido, Busy Signal & Bunji Garlin Lit Up #BigBadBBQ in Brooklyn

    It’s BBQ season in New York City, but nobody does it bigger than Jay Upscale.

    Every year, Jay - who has organized some of the biggest shows in New York and the Caribbean islands - books some of the biggest names in Caribbean music. And this year’s BBQ was no different. Taking place on 4th of July, Coney Island’s iconic Art Walls was at capacity for the festivities, as we celebrated the culture and music of the islands. 

    Hood Celebrityy, Nessa Preppy, Davido, Casanova, Busy Signal and headliner, Bunji Garlin, set the stage ablaze with an eclectic mix of Afrobeats, Dancehall, Reggae and Soca. From mid-day to sunset, the crowd danced away the holiday for nearly six hours straight.

    Spotted on some of the performers, of course, were some notable pieces of ice. Check out the photos below and recap video.

    Rent Notorious B.I.G.'s Childhood Home For $4K/Month

    Rent Notorious B.I.G.'s Childhood Home For $4K/Month

    Once called his "one-room shack," the Notorious B.I.G.'s childhood apartment in Brooklyn is now a three-bedroom condo. 

    Why, hello there gentrification

    Listed on COMPASS, the apartment on 226 St. James Place, now boasts three full bedrooms, a den/office space, an updated kitchen, and a dining room - inside the original building that has since been converted into a luxury condominium. 

    City Council member, Laurie Cumbo, recalls a time when this area of Brooklyn was "redlined." "People didn't want to live here, people moved out of the neighborhood, they had left us to die." 

    Unfortunately, a lot of New York City's neighborhoods are seeing changes that are only benefiting those who are coming into the city - with money. And forcing its natives outside of the very homes they grew up in. 


    The Legendary Notorious B.I.G. Honored With Street Naming Ceremony in Brooklyn

    The Legendary Notorious B.I.G. Honored With Street Naming Ceremony in Brooklyn


    The legendary rapper known as The Notorious B.I.G., or “Biggie” for short, was honored once again this morning during a street renaming ceremony in Brooklyn. The Bedstuy native - a neighborhood in Brooklyn - who was born Christopher Wallace, grew up near the corner of St. James Place and Fulton Street. As of this morning, it’s officially been renamed, “Christopher Notorious BIG Wallace Way.”

    Biggie was just 24 years old when he was murdered in Los Angeles back in 1997. And while his death remains a mystery, one thing is for certain - his legend and music live on.


    This past Winter, we honored the Hip Hop legend with new releases for our Notorious B.I.G. collection

    Brooklyn Celebrates Notorious B.I.G. Day!

    Brooklyn Celebrates Notorious B.I.G. Day!

    On what would have been his 47th birthday, the Notorious B.I.G. lives on in the memories of his fans who honored the legendary rapper today in Brooklyn (and throughout NYC). Officially dubbed, “Notorious B.I.G. Day” or #BiggieDay, Brooklyn President, Eric Adams, declared the holiday a few years ago - and rightfully so. Adams presented a proclamation to Wallace’s daughter, Ty’anna Wallace, who spoke at the declaration. She said that her father loved Brooklyn, and that he would have been proud of the honor.

    Still hard to believe that we lost such an iconic Hip Hop star, whose career was just blossoming into so much more, at the young age of 24.

    On his birthday, Brooklyn salutes one of our own, who has never been forgotten as long as his music plays. His energy will remain and continue to inspire people throughout not only the borough of Brooklyn, but Biggie put Brooklyn on the map.” - Eric Adams

    If you recall, we dropped an exclusive Notorious B.I.G. x King Ice collection in honor of the Hip Hop legend last year. Designs ranged from a “Biggie Drip” necklace in gold, a Notorious B.I.G. x King Ice “The GOAT” necklace, and even another pendant resembling the late rapper with lab diamonds detailing.