News — Fashion

Celebrating West Coast Hip-Hop

King Ice, the Los Angeles-based jewelry brand, has laced some of the most notable hip-hop acts over the last decade including Wu-Tang Clan, Chief Keef, Odd Future and Snoop Dogg with their ice. They’ve also collaborated with the likes of Playstation, Spongebob Squarepants and Champion. With their roots in music and pop culture, it comes as no surprise that the brand has been tapped to deliver a new collection of Death Row Records jewelry.

Death Row Records, the iconic record label founded by Suge Knight in 1991, is responsible for delivering iconic albums and artists into the fold, establishing a new era of West Coast hip-hop with artists such as Dr. Dre, Tupac, Snoop Dogg and more. Paying homage to the label, the collection features a XL Death Row Records pendant, a Death Row Records spinner medallion and a Death Row Records chain set.

King Ice makes its chains, pendants, bracelets and earrings with hand set stones and cutting edge technology to create hip hop jewelry that captures the true essence of the culture. All men’s pendants come plated in 14K gold or rhodium to provide premium shine and protection. The pendants also include hand set stones that come placed along a micro pave setting to create better design layouts.

The Death Row Records x King Ice jewelry collection is available now for prices starting at $100 USD https://www.kingice.com/collections/the-death-row-collection

via HypeBeast: https://hypebeast.com/2019/9/king-ice-death-row-records-jewelry-collection

With SpongeBob's 20th Anniversary under way, take a look at how King Ice celebrated with true fans and supporters who forever have the squishy bright yellow square sea sponge enriched in their heart. On July 10th, King Ice had an under water sea activation take place on Melrose Ave in Hollywood/Fairfax area at the BAIT pop-up shop. Hundreds flowed through the venue enjoying the experience of custom made SpongeBob cupcakes, unique selfie stations, and viewed unreleased items from the King Ice x SpongeBob collection. Take a look at a few of our favorite images from the night!

Champion athletic wear company recently opened its first U.S. retail store in Los Angeles, CA in the La Brea fashion district. Outside the flagship store were hundreds of loyal supporters of the fashion brand looking to purchase an exclusive assortment of the new Champion collection. While waiting in line, dozens of supporters won custom jewelry from King Ice as well as limited edition releases including pieces from the Live Nation ODD Future collection. 

"Thanks to a series of well planned strategic collaborations and the fact that celebrities like Kylie Jenner and Gigi Hadid have been adopting the brand's sweatshirts, a new generation of consumers have pulled the hundred-year-old brand out of a slump," according to Cassidy Mantor from Fashion Network.

Champion's Flagship is located at 123 South La Brea Avenue in LA.

New King Ice Champion Jewelry collection expected to be released June 26, 2018.

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