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    Hip Hop & The Gold Chain.

    Hip Hop & The Gold Chain.

    Today, there’s no denying that Hip Hop and jewelry are ubiquitous. And the relationship between the two has grown stronger over the years. The culture that was birthed from stories of struggle is now in a space to celebrate its progression – and status. And rappers will continue to use jewelry as a symbol of success.

    From Kurtis Blow sporting multiple gold chains on the cover of his debut album to LL Cool J’s gold rope chains, Notorious B.I.G.’s massive gold Jesus piece designed by Tito the Jeweler, to iconic record label logos embossed in gold and diamonds – gold chains and Hip Hop became synonymous. 

    Early pioneers of the culture would have never imagined this shift. From what started as a creative medium for the oppressed, subjected and under-represented, to a full-blown culture that boasts its success and wealth with hefty gold chains.

    But before all of this even started – did you know that the earliest record of gold chains takes us back to ancient Egypt? Legend has it that they wore gold chains to scare away evil spirits and for good luck. Many wars were also fought over gold – it represented strength, wealth and eternal love. Fast forward a couple of hundred years and the gold chain is now seen as a status, worth, time and dedication symbol.

    There are a few things that make a Hip Hop artist a dope - solid rhymes, a relentless flow, swagger - and Pt, Ag, Au, and C. For my geeks who got that, I appreciate you. For the ones still scratching their heads, that’s platinum, gold, silver, and carbon, which when compressed, forms a diamond. Elements that are synonymous with Hip Hop. 

    From the very beginning, gold has been a staple. 

    Move forward a few more years Hip Hop became an organized industry gold moved from a symbol of status to moving billboards for the artist. Take, for example, the Roc-A-Fella symbol worn by Jay-Z. Now, in the present, gold is still prevalent but it's not just worn as a chain - you can see it in artists mouths as "grillz" have become increasingly popular, or wrapped around their wrists, embedded in their eyewear, shoewear, etc.

    Times have changed but one thing still stands -- Hip Hop and gold will forever be indebted to each other. Think as the music as a form of the struggle and the gold is a representation of escaping it. 

    King Ice Interviews Co-Founder of Death Row Records

    King Ice Interviews Co-Founder of Death Row Records

    Hip Hop legend, N.W.A. member, and co-founder of Death Row Records, The D.O.C. offers up a lot interesting talking points in his exclusive sit down with King Ice’s @SteveMurray2. In this exclusive episode of “Inspired by Culture,” D.O.C. shed light on his past, the role he played in starting Death Row, meeting Suge Knight, working with Easy E and more.

    He even touched on his relationship to the legendary, Tupac, growing in the industry with Dr. Dre, fostering Snoop Dogg’s growth as an artist, and working on the “F**k the Police” record - that had the whole industry shook. 

    Inspired by Culture” is powered by King Ice - the #1 online retailer for urban jewelry.

    The Legendary Notorious B.I.G. Honored With Street Naming Ceremony in Brooklyn

    The Legendary Notorious B.I.G. Honored With Street Naming Ceremony in Brooklyn


    The legendary rapper known as The Notorious B.I.G., or “Biggie” for short, was honored once again this morning during a street renaming ceremony in Brooklyn. The Bedstuy native - a neighborhood in Brooklyn - who was born Christopher Wallace, grew up near the corner of St. James Place and Fulton Street. As of this morning, it’s officially been renamed, “Christopher Notorious BIG Wallace Way.”

    Biggie was just 24 years old when he was murdered in Los Angeles back in 1997. And while his death remains a mystery, one thing is for certain - his legend and music live on.


    This past Winter, we honored the Hip Hop legend with new releases for our Notorious B.I.G. collection

    D.O.C on Inspired By Culture with Steve Murray

    Co-Founder of Death Row, The D.O.C. | Inspired By Culture

    Hip hop legend, member of N.W.A., and co-founder of Death Row Records, The D.O.C. sits down with @SteveMurray2 in this exclusive episode of Inspired by Culture to speak on his past and his role in starting Death Row, meeting Suge Knight, Working with Eazy-E, and more. Touching on topics such as his relationship to Tupac, growing in the industry with Suge Knight and Dr. Dre, working on the F**k The Police record, and Helping Snoop Dogg become what he is today. 

    See Death Row Records Collection:

    Death Row Records Chain


    Logic And Eminem Commit Lyrical "Homicide" On First Collaboration

    Logic And Eminem Commit Lyrical "Homicide" On First Collaboration

    For the first time - and it's been a long time comingLogic and Eminem finally link for a collaborative single.

    And it exceeds all expectations.

    The two trade rapid-fire verses that hit as hard as the production. “Mass murder like this can’t be good for my health. When I rap like this, do I sound like sh*t? Well it really don’t matter cos I’m killing this sh*t,” Logic boasts. Eminem chimes in with his own boastful lyrics as well: “From the East Coast to the West, I’m the ethos and I’m the GOAT. Who the best? I don’t got to say a f*ckin’ thing though. Cos MC’s know.”

    Comedian, Chris D’Elia, closes out the record with his impersonation of Eminem – which went viral back in 2018.