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      Hip Hop & The Gold Chain.

      Hip Hop & The Gold Chain.

      Today, there’s no denying that Hip Hop and jewelry are ubiquitous. And the relationship between the two has grown stronger over the years. The culture that was birthed from stories of struggle is now in a space to celebrate its progression – and status. And rappers will continue to use jewelry as a symbol of success.

      From Kurtis Blow sporting multiple gold chains on the cover of his debut album to LL Cool J’s gold rope chains, Notorious B.I.G.’s massive gold Jesus piece designed by Tito the Jeweler, to iconic record label logos embossed in gold and diamonds – gold chains and Hip Hop became synonymous. 

      Early pioneers of the culture would have never imagined this shift. From what started as a creative medium for the oppressed, subjected and under-represented, to a full-blown culture that boasts its success and wealth with hefty gold chains.

      But before all of this even started – did you know that the earliest record of gold chains takes us back to ancient Egypt? Legend has it that they wore gold chains to scare away evil spirits and for good luck. Many wars were also fought over gold – it represented strength, wealth and eternal love. Fast forward a couple of hundred years and the gold chain is now seen as a status, worth, time and dedication symbol.

      There are a few things that make a Hip Hop artist a dope - solid rhymes, a relentless flow, swagger - and Pt, Ag, Au, and C. For my geeks who got that, I appreciate you. For the ones still scratching their heads, that’s platinum, gold, silver, and carbon, which when compressed, forms a diamond. Elements that are synonymous with Hip Hop. 

      From the very beginning, gold has been a staple. 

      Move forward a few more years Hip Hop became an organized industry gold moved from a symbol of status to moving billboards for the artist. Take, for example, the Roc-A-Fella symbol worn by Jay-Z. Now, in the present, gold is still prevalent but it's not just worn as a chain - you can see it in artists mouths as "grillz" have become increasingly popular, or wrapped around their wrists, embedded in their eyewear, shoewear, etc.

      Times have changed but one thing still stands -- Hip Hop and gold will forever be indebted to each other. Think as the music as a form of the struggle and the gold is a representation of escaping it. 

      Lil Wayne Announces 5th Annual Lil Weezyana Fest Line-Up!

      Lil Wayne Announces 5th Annual Lil Weezyana Fest Line-Up!

      Lil Wayne’s Lil Weezyana Fest returns this Fall, on September 7th, in New Orleans! Celebrating its 5th year, the festival has been moved to the UNO Lakefront Arena Festival Grounds - which holds a larger capacity! Produced by Live Nation urban, the one-day festival brings together Hip Hop’s biggest stars on two stages - with Lil Wayne as the headlining act, of course. This year, the two stages will be split amongst the following artists: Travis Scott, Meek Mill, Trey Songz, Megan Thee Stallion, kasha’s Coll, Saweetie, Melii, Leven Kali, and Akbar V.

      Tickets go on sale this Friday via Ticketmaster

      We’re so blessed to be celebrating our 5th year of Lil Weezyana Fest and grateful to all the fans who have been with us since the beginning. It’s only right that we made it bigger and better this year to commemorate such a milestone in Wayne’s hometown.” - Cortez Bryant (Manager)

      In honor of this milestone, we take a look at some of our favorite iced out looks from Weezy!

      Rarely do we see Lil Wayne without his signature grillz! Planning to attend this year's festival? You'll definitely want to look the part as well. Browse through our wide collection of grillz here

      Down in New Orleans, you might want to pack some shades and dress up your fingers with some festive rings, as well. Definitely check out our Sterling Silver White Gold Death Ring, if you're feeling the skull vibes in this photo. 

      Lil Wayne also keeps a Jesus piece on deck, paired with a couple gold link chains