Read about our response to COVID-19
Use code: SUPER for 30% off --- Free US shipping on orders over $100
0 Cart
Added to bag
    You have items in your cart
    You have 1 item in your cart

      News — King Ice Collaboration

      The Game Reveals New Single “West Side"

      The Game Reveals New Single “West Side"

      The Game snaps over the haunting, head-nodding production by Wallis Lane, Big Duke and Prince, on “West Side.” An ode to his beloved California, Compton’s own teases his upcoming ninth studio album, “Born 2 Rap.”

      Serving as the official first single off the album, Game lays it all down on the (production) lines. “You in good hands, you know the Bloods gon treat you right. Ain’t tryna be your man, no, I don’t trust’em. I just beat it right.”

      On social media, Game had a few words about his new single, “West Side is the street single off my FINAL ALBUM! I put everything I had into #Born2Rap. My TRUE FANS deserve this CLASSIC!

      If this truly is his final album, we expect nothing but top tier quality - such as “West Side” - on the rest of the project. We’re also curious to see who, if any, the guest features are. As the album release campaign unfolds, stay tuned in. In the meantime, stream “West Side”  below and throw your W’s up one time.

      #ICYYMI: The Game x King Ice


      Brooklyn Celebrates Notorious B.I.G. Day!

      Brooklyn Celebrates Notorious B.I.G. Day!

      On what would have been his 47th birthday, the Notorious B.I.G. lives on in the memories of his fans who honored the legendary rapper today in Brooklyn (and throughout NYC). Officially dubbed, “Notorious B.I.G. Day” or #BiggieDay, Brooklyn President, Eric Adams, declared the holiday a few years ago - and rightfully so. Adams presented a proclamation to Wallace’s daughter, Ty’anna Wallace, who spoke at the declaration. She said that her father loved Brooklyn, and that he would have been proud of the honor.

      Still hard to believe that we lost such an iconic Hip Hop star, whose career was just blossoming into so much more, at the young age of 24.

      On his birthday, Brooklyn salutes one of our own, who has never been forgotten as long as his music plays. His energy will remain and continue to inspire people throughout not only the borough of Brooklyn, but Biggie put Brooklyn on the map.” - Eric Adams

      If you recall, we dropped an exclusive Notorious B.I.G. x King Ice collection in honor of the Hip Hop legend last year. Designs ranged from a “Biggie Drip” necklace in gold, a Notorious B.I.G. x King Ice “The GOAT” necklace, and even another pendant resembling the late rapper with lab diamonds detailing.