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      News — knowknow

      KnowKnow : "In China If You’re So Flexing, Everybody Will Hate You"

      KnowKnow : "In China If You’re So Flexing, Everybody Will Hate You"

      KnowKnow is far more than just a member of Higher Brothers. The Chinese rapper is here to break into the US market, most recently unleashing his new project titled Mr. Enjoy Da Money. The name itself gives you a sense of his personality, drive, and passion for music — dropping bars in both English and Chinese.


      King Ice caught up with KnowKnow in Los Angeles, who was rocking an iced out AP on his left wrist, diamonds on his fingers, and a chain tucked underneath his shirt. If this is the drip from China, KnowKnow proves he fits right in in the States.


      How would you describe your style as it relates to jewelry?

      Before, I used to wear super duper flex. Now, I wear lowkey flex. I just want a watch, a little bit of rings, and that’s just enough. 


      Lana (manager): He designed this [points to huge chain around neck]. It’s my Chinese name: spicy boss! 


      What do you look for in jewelry?

      My jewelry: some are from New York, some are from China, some are from Atlanta. Real diamonds, it’s VVS and VS1. Because we need to give a lot of people a good example. If you don’t have money and you buy something fake, don’t worry. You just keep working and one day, you can buy real diamonds.


      What was your first real diamond piece?

      I forget, it was a long time ago.


      I see a chain underneath your shirt!

      I just want to be lowkey. 


      Lana (manager): This was just gifted to him by the designer who creates the jewelry here [Shine Marketplace on Fairfax (first Chinese streetwear shop in the US)].


      KnowKnow: You see just a little bit, I think it’s enough. Because in China if you’re so flexing, everybody will hate you. If you flex, people will say bullshit to you. I like a detailed flex. Another name is a lowkey flex.


      What’s the most expensive piece of jewelry you own? 

      This one is $50K [points to AP watch]. 


      What do you want your legacy to be?

      I want to be the only one KnowKnow in the world. KnowKnow culture!


      What is it about KnowKnow that fans love?

      You know the tiger tattoo is cute, but also it’s very, very monster!