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      King Ice Drops 2nd Death Row Records Jewelry Collection

      King Ice Drops 2nd Death Row Records Jewelry Collection

      Celebrating West Coast Hip-Hop

      King Ice, the Los Angeles-based jewelry brand, has laced some of the most notable hip-hop acts over the last decade including Wu-Tang Clan, Chief Keef, Odd Future and Snoop Dogg with their ice. They’ve also collaborated with the likes of Playstation, Spongebob Squarepants and Champion. With their roots in music and pop culture, it comes as no surprise that the brand has been tapped to deliver a new collection of Death Row Records jewelry.

      Death Row Records, the iconic record label founded by Suge Knight in 1991, is responsible for delivering iconic albums and artists into the fold, establishing a new era of West Coast hip-hop with artists such as Dr. Dre, Tupac, Snoop Dogg and more. Paying homage to the label, the collection features a XL Death Row Records pendant, a Death Row Records spinner medallion and a Death Row Records chain set.


      King Ice makes its chains, pendants, bracelets and earrings with hand set stones and cutting edge technology to create hip hop jewelry that captures the true essence of the culture. All men’s pendants come plated in 14K gold or rhodium to provide premium shine and protection. The pendants also include hand set stones that come placed along a micro pave setting to create better design layouts.

      The Death Row Records x King Ice jewelry collection is available now for prices starting at $100 USD

      via HypeBeast:

      PeeWee LongWay "My first chain was $50,000"

      PeeWee LongWay "My first chain was $50,000"

      Peewee Longway

      Peewee Longway is one of the originators of the Atlanta trap wave, coming up alongside the likes of legends such as Young Thug. In fact, Gucci Mane signed him to his label without even hearing his music. Real name Quincy Williams embodies a rapper who came out the mud and found music to be his calling. No matter what hardships or adversities you face in life, rapping served as an outlet and coping mechanism to want more for yourself and achieve your wildest dreams.

      Most recently, real name Quincy Williams unleashed his Blue M&M 4 project, with features from Quavo, YFN Lucci, and NBA Youngboy. In fact, YB actually used to look up to Peewee as one of his biggest influences.

      King Ice caught up with Longway in his few days in Los Angeles to chat about his take on jewelry and chains.

      Most expensive piece of jewelry you’ve ever purchased?

      My first chain like this was $50,000. My earrings are $50,000. 

      What are your go to pieces with your jewelry collection.

      I’m not really a jewelry fan. I started wearing the jewelry when I started rapping. I was low key, I don’t wanna be wearing all this shit.


      Because you didn’t want the attention?

      Nah, I didn’t. But you know... just flows. 



       How do you pick what to wear with your outfits?

      I don’t, sometimes you might go get some tee’s. It depends on what kind of shirt you got on. I’m wearing Givenchy right now. You can just throw anything on top of this, this a crew neck kind of shirt. But if you got another kind of collar on, you might wanna put these on: the diamond choker. 


      What’s most important to you when buying jewelry (the cut, diamond, size)?

      Definitely has to the quality of the diamond fasho. We want all the way clarity, then we gonna have to go with the size of the cut and the color guard. They all gotta match, it gotta be VVS. 


      What record label had the most iconic chain in your opinion?

      I don’t know. I ain’t into all that shit.


      What advice do you have for someone who wants to do what you do?

      I can’t say do what I do, you gotta be better than me. Don’t do what I do. [chuckles] Because what works for me don’t work for you. You gotta go harder. Don’t do what I do, do you. That’s what makes you, you.


      Buy/Stream "Wakanda":

      Pre-order The Blue M&M 4

      The Blue M&M 4 tracklist:
      1. Wakanda
      2. Whole Lotta Love
      3. Fiji Water
      4. Up Up
      5. Frost Bite
      6. Party (ft. YoungBoy Never Broke Again)
      7. Side Chicc (ft. MPA Wicced)
      8. Smell
      9. Strong
      10. White Chicc’s (ft. Krazy Blaxc)
      11. Wont Fit
      12. PMWC (ft. YFN Lucci)
      13. Youngins
      14. Bags (ft. MPA HeadShakur)
      15. Murder Rate (ft. Quavo)

      How King Ice Celebrated SpongeBob's 20th Anniversary

      How King Ice Celebrated SpongeBob's 20th Anniversary

      SpongeBob 20th Anniversary

      With SpongeBob's 20th Anniversary under way, take a look at how King Ice celebrated with true fans and supporters who forever have the squishy bright yellow square sea sponge enriched in their heart. On July 10th, King Ice had an under water sea activation take place on Melrose Ave in Hollywood/Fairfax area at the BAIT pop-up shop. Hundreds flowed through the venue enjoying the experience of custom made SpongeBob cupcakes, unique selfie stations, and viewed unreleased items from the King Ice x SpongeBob collection. Take a look at a few of our favorite images from the night!



      D.O.C on Inspired By Culture with Steve Murray

      Co-Founder of Death Row, The D.O.C. | Inspired By Culture

      Hip hop legend, member of N.W.A., and co-founder of Death Row Records, The D.O.C. sits down with @SteveMurray2 in this exclusive episode of Inspired by Culture to speak on his past and his role in starting Death Row, meeting Suge Knight, Working with Eazy-E, and more. Touching on topics such as his relationship to Tupac, growing in the industry with Suge Knight and Dr. Dre, working on the F**k The Police record, and Helping Snoop Dogg become what he is today. 

      See Death Row Records Collection:

      Death Row Records Chain


      Predict The Final Four, Win $3,000!

      Predict The Final Four, Win $3,000!

      March Madness is upon us and King Ice is officially hosting the most anticipated non-sporting, sporting event of 2019. Get your hands on 68 of the most sought-after chains starting at $49!

      Notorious BIG "Dream" pendant  Champion Heritage MedallionThe Glo Cup  The Arch Angel

      The King Ice March Madness Sale will function similarly to the popular Division I NCAA basketball tournament. A total of 68 pendants and chains will be facing off in the bracket, as products advance in their match up, pricing will go up. Each time a product is purchased, it gets scores a "point". Products with the most points will advance to the next round with higher prices. Items that do not advance will stay at price of the round in which it was eliminated until the tournament is completed. 



      Round 1 March 21st - 24th = All products $49

      Round 2 March 25th - 27th = Advancing products priced at 59

      Sweet 16 March 28th - 31st = Advancing products priced at $69

      Elite 8 April 1st - 3rd = Advancing products priced at $79

      Final 4 April 4th - 8th = Advancing products priced at $89

      Championship April 9th - 12th = Winning product $99




      Among these 68 items are the classic gold and white gold XL Hockey Mask necklace that originally retails at $250, which is almost 80% off. From King Ice x Notorious B.I.G. jewelry collection, The "Dream" necklace will be available for $49 when it’s originally priced $140.



      1.Odd Future Winged Donut          16.The Pink Donut

       -------------------------------  VS  -------------------------------

      1.          16.The Glo Life Cross


      From our Snoop Dogg jewelry collection, the infamous Gold Turntable Necklace will be about 60% off from its original $80 retail price. The  iced out 14k yellow gold and white gold Patrick Star necklaces will also be introduced from our anticipated Nickelodeon collaboration.


      PREDICT THE FINAL FOUR, Win $3,000!

      How to Win on Facebook

      1. Click link to view the Collection
      2. Comment which products you predict will make the Final Four on our March Madness Post
      3. Like Kingice on Facebook
      4. Share the post on your page to double your chances

      How to Win on Instagram

      1. Click link to view the Collection
      2. Comment which products you predict will make the Final Four on our March Madness Post
      3. Tag 4 friends

      * $3,000 King Ice Dollars 
      ** 4 Winners selected April 12, 2019
      *** $3,000 King Ice Dollars Split between 4 winners

      #IceMadness #MarchMadness