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    News — Music Video

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    Nipsey Hussle’s Final Appearance in DJ Khaled’s “Higher” Music Video

    Nipsey Hussle’s Final Appearance in DJ Khaled’s “Higher” Music Video

    The Marathon continues.

    Dj Khaled’s highly anticipated drop, “Father of Asahd,” arrived last night featuring a single titled, “Higher.” The record includes guest appearances by John Legend, and the late Nipsey Hussle. This was one of Nip’s last recordings, and the video, released yesterday as well, was his final appearance. Set in Inglewood California, the video finds the trio of iconic artists atop a building - which was filmed just dates before Nipsey’s death. The Eif Rivera directed visual is powerful and was rightfully dedicated.

    Dressed in an all blue ‘fit, Nipsey reflects on family and faith: “Looking back at my life made my heart race. Dance with the devil and test all faith. I was thinking chess moves but it was God’s grace.”

    DJ Khaled took some time in a recent Beats 1 Radio interview to share his thoughts on Nip: “Thank God for me to be able to work with a king like Nipsey Hussle. It’s been hard for me to watch the video, and listen to the song, but also, it’s very beautiful. When you see it, and hear it, you’re going to understand what I’m saying. It’s very beautiful because long live Nipsey Hussle, the Marathon continues.

    In a social media post, John Legend also commented, “Proud to be a part of this inspiring record with @djkhaled and @nipseyhussle. We lost him too soon.”

    According to Khaled, all proceeds from “Higher” will benefit Nipsey’s children, Emani and Kross.

    ScHoolboy Q Unveils “Floating” Visuals Featuring 21 Savage

    ScHoolboy Q Unveils “Floating” Visuals Featuring 21 Savage

    Floating on cloud 9, TDE’s, ScHoolboy Q taps 21 Savage for the official video for their collaborative single. “Floating’ is a single off of Q’s recent album, “CrasH Talk,” that gets a visual treatment from directors, Jack Begert and Dave Free. On the streets of Q’s hometown, Los Angeles, we follow the Rap duo in a “day in the life” style clip that utilizes a stop-motion effect. The single serves as the official follow-up to Q’s Travis Scott assisted, “Chopstix,” and “Numb Numb Juice.”

    From the thrift store, to the club, to his apartment, and through the streets of LA, Q can be seen rockin’ gold grills throughout the video. A bold contrast to his simple sense of style that screams “Cali swag.”

    It takes a certain amount of finesse and swag to pull off grillz, and at King Ice we’ve got the perfection collection of gold grillz, multi-colored grillz, silver grillz, and more.

    Essential Designer Frames: 2019 Spring Shades Collection!

    King Ice Designer Shades

    Sunglasses are a necessity.

    There’s no denying that, especially when it’s the middle of Summer, the sun is beaming down on your face, and it feels like the whole world is looking at you. Whether you’re rocking a pair to look like a star walking down Hollywood Blvd, or you just need a dope essential to subtly hype your fit, a pair of shades is a fundamental necessity.

    This season, King Ice unveils the Spring 2019 Shades collection - a complimentary piece to match your jewelry and outfits. Casual, or dressed up, our Greek Key Shades with Glossy Black Frame, is a must-have. We’ve styled our one-of-a-kind shades with gold detailing and tinted polarized lenses (available in black, blue, and red). Additionally, we’ve chosen to go with large set lenses and frames for a more modern look that will complete any look.

    Greek Key Shades

    Gold Link Shades with Glossy Black FrameIn hip-hop culture, designer frames is just as important as a nice watch, or a nice pair of shoes when you’re trying to make a fashion statement. Let’s take a look at how sunglasses have evolved over the years.

     

    DJ Jazzy Jeff and Will Smith

    In the late 80's, large clear frames was the style! DJ "Jazzy" Jeff and the "Fresh Prince of Bel Air" Will Smith.

     

    Eric "Eazy E" Wright

    In the 1990's, smaller frames defined by pitch black lenses, was the wave - You had to keep a fresh pair of all "Black Locs" as seen here on the late Eazy-E, Notorious B.I.G., and Puff Daddy. 

     

     

    Circa '05: Lil Kim colored sunglasses on the GRAMMY's red carpet. 

     

    Kanye West MTV Awards in White Aviator Shades
    Circa '08 Kanye West "Shutter Shades"

    lil Wayne and Birdman

    Circa '10 Lil Wayne and Birdman were known for having a fresh pair of "Stunna Shades"

    In the 2000 - 2010 era, guys like 'Ye, Wayne, and others introduced a whole new vibe with sunglasses - they were iconic and truly expressed culture.

    As the fashion trends got bolder, so did the sunglasses. Oversized frames bedazzled with gems, took over - as seen here on Rihanna. 

     

    Today, artist like the Migo's, 21 Savage, Lil Pump, Lil Wayne, Uzi Vert, Kodak Black, T.I., and others continue to push the trend forward but none more forward than King Ice. 

    21 Savage shades

    Lil Pump

    Lil uzi vert Sunglasses

    Migos Shades

    Lil Wayne sunglasses

     

    As you can see, regardless of how they've evolved throughout the years, sunglasses remain an integral part of fashion, and culture. Drawing inspiration from Lil Nas X’s “Old Town Road,” we spotlight our latest Men’s Designer Shades in our latest video with former NBA star Larry Drew Jr. Watch below. 

     

    Future Goes Nautical In His New "Goin Dummi" Video

    Future Goes Nautical In His New "Goin Dummi" Video

    Crown Future as the new king of the sea, as he takes on a nautical theme in his music video for “Goin Dummi.” The single is the fifth record off his recently released, “The WZRD” album - which debuted at the top spot on the Billboard 200 chart! With this new benchmark, Future continues to make history. He now has six albums that have topped the charts in just three years! This accomplishment has given him the most No. 1 projects since Elton John - who notched 7 albums at the top spot in the ’70s!

    In the video, we follow Future underwater as he floats on a bed occupied by himself, and beautiful women - in human and mermaid form. He can also be seen sitting on a shell-like throne as he performs his new single throughout the clip.

     Inspired by the nautical theme? You, too, can dive into ice-y waters with our Matsuba Koi Fish Necklace in Silver/Black. Representing harmony, the Matsuba Koi Fish is blended with silver and black (AAA) handset stones (representing the yin and yang).

    Matsuba Koi Fish

     

     

     

     

    Another piece that represents the Yin and Yang is our Koi Fish Medallion piece that also shows the harmony of opposing forces. We’ve made this with high quality, ionic white gold and black rhodium plating for that extra shimmer.

     

     

     

    Looking to bring prosperity to your business - the way Future does with his music? This Platinum Koi Fish necklace is a must. Lined with AAA, handset stones, this necklace also features a 2mm, 26” stainless steel Franco chain.

     

    Lil Wayne Jumps On “Genius” Remix With LSD (Labyrinth, Sia & Diplo)!

    Lil Wayne Jumps On “Genius” Remix With LSD (Labyrinth, Sia & Diplo)!

    As of recent, Lil Wayne has been killing the remixes - like his recent remix of Imagine Dragon’s “Believer.” Earlier today, Weezy unveiled another he concocted for LSD’s single, “Genius.” LSD is a collaborative group comprised of artists, Labyrinth, Sia and Diplo - who has worked with Weezy in the past.

    To compliment the release of the official remix, an animated video was unveiled earlier today. The trippy visuals finds Weezy kicking the banger off with an effortless flow as what appears to be some sort of animal who transforms into a floating head (dreads & all).

    My flow is so ambidextrous. I’m a genius and perfectionist. Specialist and an exorcist. With excellence forever. This necklace is for irrelevance.”

     

    Speaking of necklaces, make sure to check out some of our new arrivals!

    Genius” is set to appear on LSD’s debut album which is set to drop later this year. As for Weezy, a follow up to his 2018 release, “Tha Carter V” will be a series of festival appearances including Governors Ball in NYC, Broccoli City in DC, and more.