Sprayground plays on the concept of artificial intelligence with a collection of 27 bags inspired by the continent of Africa. A.I. is commonly known as "artificial intelligence," which is known as intelligence demonstrated by machines i.e., robots and technology, etc. However, there is nothing artificial about this collection - it's built on nature, spirit, heart, and mind; we are united beyond or differences — this A.I. Collection aka "African Intelligence" is a celebration of what brings us together honoring the past, present, and future. Co-created by @Sandflowerpower with @davidbendavid this collection is inspired by the many countries and cultures of the birthplace of humanity, Africa.
The new collection pays homage to the richness and royalty of Africa, ranging from duffles, backpacks, crossbody, and body slings, A.I is the brands most diverse collection to date.
"This A.I. Collection is a project inspired by the Royalty, Pride, Love, and Power of the birthplace of nature and humanity itself: Africa. Drawing on the elements of earth, fire, air, water and spirit/soul from the many different countries and cultures of the continent, we have created a visual moment in time that is like nothing else you have seen before. While the backpack is meant to be carried physically, let this collection also carry us deeper into our highest minds, spiritually. It has been one of the most beautiful journeys of my life to collaborate and create with David Ben David and Sprayground on this collection. African Intelligence is the past, present, future, and now".