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    E-40 Recruits Quavo, Roddy Rich, A$AP Ferg & ScHoolboy Q on “Chase The Money”

    E-40 Recruits Quavo, Roddy Rich, A$AP Ferg & ScHoolboy Q on “Chase The Money”

    Bay Area Rap legend, E-40, announced that he plans to release a new studio album this year. “Practice Makes Paper” will be his 29th studio album, and will rightfully be comprised of 29 brand new records. Don’t let E-40’s age fool you, though. The 51 year old rapper knows what’s hitting these days, and enlisted a pool of talented young artists for his project. On “Chase The Money,” a cut off the project, E-40 calls on Quavo, Roddy Ricch, A$AP Ferg and ScHoolboy Q.

    As an introduction to this upcoming project, E-40 unveils visuals for the CHASETHEMONEY produced lead single, as directed by Ben Griffin. For the veteran, it was important for him to take some responsibility: “I think a lot of people be for themselves. If something be working for them, for many years, and they ain’t never been one to spit the game as a mentor, they gon stay in their element.” He further breaks down the responsibilities he’s taken on as one of Hip Hop’s “elders,” in an interview on the MIC/LINE podcast series.

    In the video, the artist collaborative gather around table, dressed in all black, to spit their respective verses. Transitioning scenes follow the action-packed plot of an organized heist.

    ScHoolboy Q Unveils “Floating” Visuals Featuring 21 Savage

    ScHoolboy Q Unveils “Floating” Visuals Featuring 21 Savage

    Floating on cloud 9, TDE’s, ScHoolboy Q taps 21 Savage for the official video for their collaborative single. “Floating’ is a single off of Q’s recent album, “CrasH Talk,” that gets a visual treatment from directors, Jack Begert and Dave Free. On the streets of Q’s hometown, Los Angeles, we follow the Rap duo in a “day in the life” style clip that utilizes a stop-motion effect. The single serves as the official follow-up to Q’s Travis Scott assisted, “Chopstix,” and “Numb Numb Juice.”

    From the thrift store, to the club, to his apartment, and through the streets of LA, Q can be seen rockin’ gold grills throughout the video. A bold contrast to his simple sense of style that screams “Cali swag.”

    It takes a certain amount of finesse and swag to pull off grillz, and at King Ice we’ve got the perfection collection of gold grillz, multi-colored grillz, silver grillz, and more.