What hasn’t Will Smith done in his storied career?
Apparently, he has never tapped into the world of fashion - until now. Moncler has announced that they have recruited Smith for their new campaign, “Genius is Born Crazy.” With the visual direction of Tim Walker, the campaign will be a “visual study on the notion of genius” - according to a recent press release.
“I believe in the power of crazy and I always give a chance to a crazy dream. The magic often happens somewhere beyond the ordinary, in the exploration of new horizons that only few see, before others follow. Long live the craziest intuitions when rigor and dedication are there to make them happen. It’s an honor to have Will Smith, in his first advertising fashion campaign, embracing our crazy idea to celebrate the genius hidden within everyone,” said Remo Ruffini, chairman and CEO of Moncler.