At 13 years old, Zaytoven’s son already has a Rollie — a direct result of being one of the greatest producers to ever do it. While he reps’ Atlanta down to his core, it was his humble beginnings growing up in San Francisco, California, where he first began learning how to produce and make beats.
Fast forward to 2019, Zay’s discography is unmatched. Not only does he have an endless catalog of hit singles — Migos & Drake’s “Versace,” Gucci Mane’s “Icy,” Usher’s “Papers,” OG da Juice Man’s “Make da Trap Say Aye,” Future’s “Real Sisters,” etc. — but it’s his ability to team up with an artist and formulate hard-hitting records in the form of full-length projects.
Known to be one of the godfathers of the “trap wave” that came out of the A, Zay has not let his foot off the gas pedal one bit. Now, he teams up with the legendary Boosie Badazz for a brand new project titled Bad Azz Zay. King Ice caught up with Zay to discuss the most expensive piece of jewelry he owns and his love for Death Row Records.
What is the most expensive piece of jewelry you’ve bought?
I just bought a watch, a Skeleton AP worth $130,000. Just a one piece, I ain't even wear it today.
How often are you wearing that piece?
I just bought it, what how long ago did I? Three weeks ago, so I just got it.
What are your go to pieces for jewelry?
Im a Rolex guy, that's why I got on a plain jane Rolex. This is an anniversary edition, 40mm. And a diamond necklace and cross, that's just my signature piece. I’ve been wearing that ever since the beginning.
Talk about getting your son a Rollie.
I took him to my jewelry guy the other day, my guy was like, “You gotta put your son in a watch!” I'm like, “Hold on man, whatchu mean? He don't need no Rolex.” [chuckles] Yeah he's 13. He’s like, “That’s your son though, you got to.”
The Zaytoven Drip...
Yeah, might as well start ‘em off young.
Does he understand what a “Rollie” means?
Yes, he definitely does. You know, he’s responsible and he reminds me of me. He’s into himself, he’s into fashion, so I want to go ahead and make him look good early.
In your opinion, who had the most iconic hip-hop chain, label-wise?
Let me think. It’ll have to be Jay-Z... either the Roc or Death Row. It’s out of those two. I guess to me growing up, listening to that music and seeing that necklace all the time — of course, Death Row. That was my favorite at the time with Snoop, Dre and Tupac, so I think the Death Row chain might stand out to me the most.
Is there anything else you want us to know?
The Zaytoven & Boosie album is out now, Bad Azz Zay.
Bad Azz Zay, who’s idea was that?
That's Boosie. Boosie kept saying it in the songs so I’m like “We gon’ name the album that.”