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      "My Rolex was a couple houses!" - Yung Mal

      "My Rolex was a couple houses!" - Yung Mal

      Hailing from the Zone 6 of Atlanta, Yung Mal is following in the footsteps of Gucci Mane, who he’s signed to. With the backing of 1017 Eskimo/Alamo Records, the “Fresh” rapper prides himself in freestyling off the dome, writing absolutely nothing down. While he came up alongside fellow Zone 6 native Lil Quill, he recently decided to focus on his own craft and independence.

      On the heels of the release of his debut solo mixtape Iceburg — with features from Guwop, Gunna, Lil GotIt, and Pi'erre Bourne — Yung Mal arrives in Los Angeles dripped out per usual from head to toe. If you love Atlanta trap, you’ll love Yung Mal. King Ice caught up with the 23-year-old to discuss his drip and his jewelry preferences.

       Yung Mal Rolex

      What’s the most expensive jewelry you’ve ever purchased?

      My Rolex, it was a couple houses. I don’t want to make that… because I know it’s kids who want a Rollie, but that shouldn’t be their main focus. A watch. Because you can get a watch for $7,000, you can get a watch for $17,000, or you can get a watch for $170,000. 


      What’s something everyone should have in their jewelry collection?

      I’m not really a big jewelry person like that. I got a couple chains and pieces or whatever, but I’m not tryna go spend all my money on jewelry. You know how some rappers got a jewelry fetish? I ain’t really too much into it like that.


      What record label had the most iconic chain in your opinion?

      Mines, Alamo Records. 1017. Because that’s all I know, I don’t know nothing else. The 1-5 chain, that’s where I’m from: Candler, Atlanta.


      Yung Mal Chain

      How often are you shopping?

      I don’t go to the mall like that. I only go to the mall if I see something that I want. I don’t really buy my clothes from the mall because all my clothes be getting made for me. The shoes, I didn’t go to the mall. I ordered them online. But sometimes I might go in there and grab a pair. The majority of the time, I’ll just grab or order it online.


      Talk about your drip though.

      Drip to the heel. I used to didn’t have drip. I just be putting it together. I just be putting that shit together. Definitely plan on putting out my own merch. Start my own clothing line.


      Trae Tha Truth "I had one of the first 3D pieces ever."

      Trae Tha Truth "I had one of the first 3D pieces ever."

      Trae Tha Truth is a Houston legend. With a mantra to continue to excel, grow, and get better with each passing day, the H-town MC gives back in ways beyond the music. His activism efforts in saving the community from the floods directly coincides with the realness he spits into his rhymes.

      His projects offer a breath of fresh air into the hip-hop game, in this new age of social media antics and clout-chasing. Most recently, real name Frazier Thompson III unleashed a 12-track project titled Exhale, with no guest features. King Ice caught up with Trae Tha Truth at his album listening at Diamond on Fairfax.

      What is the most expensive jewelry you’ve ever purchased?

      I got so much jewelry, it don’t even make sense. I’m not really even into jewelry like that…

      You got chains on chains!

      Yeah but if I wore everything I had, it’d be a lot. Everything of mine costs. Everything’s real.

      Can you describe your jewelry style?


      Most iconic hip-hop chain?

      Probably some of the first ones. The Roots Aviators, I had one of the first 3D pieces ever. The Boondocks. The Trae face.

      Trae The Truth Face Chain
      14k Gold 3D rendition of Trae The Truth's face.

      Trae The Truth Boondocks Chain
      Trae The Truth Boondocks Chain. Riley of the show The Boondocks wearing  white gold 'ABN' shirt with an iced out yellow gold diamond stone face.


      What do you want your legacy to be?

      Whatever make my kids proud.

      King Ice Drops 2nd Death Row Records Jewelry Collection

      King Ice Drops 2nd Death Row Records Jewelry Collection

      Celebrating West Coast Hip-Hop

      King Ice, the Los Angeles-based jewelry brand, has laced some of the most notable hip-hop acts over the last decade including Wu-Tang Clan, Chief Keef, Odd Future and Snoop Dogg with their ice. They’ve also collaborated with the likes of Playstation, Spongebob Squarepants and Champion. With their roots in music and pop culture, it comes as no surprise that the brand has been tapped to deliver a new collection of Death Row Records jewelry.

      Death Row Records, the iconic record label founded by Suge Knight in 1991, is responsible for delivering iconic albums and artists into the fold, establishing a new era of West Coast hip-hop with artists such as Dr. Dre, Tupac, Snoop Dogg and more. Paying homage to the label, the collection features a XL Death Row Records pendant, a Death Row Records spinner medallion and a Death Row Records chain set.


      King Ice makes its chains, pendants, bracelets and earrings with hand set stones and cutting edge technology to create hip hop jewelry that captures the true essence of the culture. All men’s pendants come plated in 14K gold or rhodium to provide premium shine and protection. The pendants also include hand set stones that come placed along a micro pave setting to create better design layouts.

      The Death Row Records x King Ice jewelry collection is available now for prices starting at $100 USD

      via HypeBeast:

      PeeWee LongWay "My first chain was $50,000"

      PeeWee LongWay "My first chain was $50,000"

      Peewee Longway

      Peewee Longway is one of the originators of the Atlanta trap wave, coming up alongside the likes of legends such as Young Thug. In fact, Gucci Mane signed him to his label without even hearing his music. Real name Quincy Williams embodies a rapper who came out the mud and found music to be his calling. No matter what hardships or adversities you face in life, rapping served as an outlet and coping mechanism to want more for yourself and achieve your wildest dreams.

      Most recently, real name Quincy Williams unleashed his Blue M&M 4 project, with features from Quavo, YFN Lucci, and NBA Youngboy. In fact, YB actually used to look up to Peewee as one of his biggest influences.

      King Ice caught up with Longway in his few days in Los Angeles to chat about his take on jewelry and chains.

      Most expensive piece of jewelry you’ve ever purchased?

      My first chain like this was $50,000. My earrings are $50,000. 

      What are your go to pieces with your jewelry collection.

      I’m not really a jewelry fan. I started wearing the jewelry when I started rapping. I was low key, I don’t wanna be wearing all this shit.


      Because you didn’t want the attention?

      Nah, I didn’t. But you know... just flows. 



       How do you pick what to wear with your outfits?

      I don’t, sometimes you might go get some tee’s. It depends on what kind of shirt you got on. I’m wearing Givenchy right now. You can just throw anything on top of this, this a crew neck kind of shirt. But if you got another kind of collar on, you might wanna put these on: the diamond choker. 


      What’s most important to you when buying jewelry (the cut, diamond, size)?

      Definitely has to the quality of the diamond fasho. We want all the way clarity, then we gonna have to go with the size of the cut and the color guard. They all gotta match, it gotta be VVS. 


      What record label had the most iconic chain in your opinion?

      I don’t know. I ain’t into all that shit.


      What advice do you have for someone who wants to do what you do?

      I can’t say do what I do, you gotta be better than me. Don’t do what I do. [chuckles] Because what works for me don’t work for you. You gotta go harder. Don’t do what I do, do you. That’s what makes you, you.


      Buy/Stream "Wakanda":

      Pre-order The Blue M&M 4

      The Blue M&M 4 tracklist:
      1. Wakanda
      2. Whole Lotta Love
      3. Fiji Water
      4. Up Up
      5. Frost Bite
      6. Party (ft. YoungBoy Never Broke Again)
      7. Side Chicc (ft. MPA Wicced)
      8. Smell
      9. Strong
      10. White Chicc’s (ft. Krazy Blaxc)
      11. Wont Fit
      12. PMWC (ft. YFN Lucci)
      13. Youngins
      14. Bags (ft. MPA HeadShakur)
      15. Murder Rate (ft. Quavo)

      How King Ice Celebrated SpongeBob's 20th Anniversary

      How King Ice Celebrated SpongeBob's 20th Anniversary

      SpongeBob 20th Anniversary

      With SpongeBob's 20th Anniversary under way, take a look at how King Ice celebrated with true fans and supporters who forever have the squishy bright yellow square sea sponge enriched in their heart. On July 10th, King Ice had an under water sea activation take place on Melrose Ave in Hollywood/Fairfax area at the BAIT pop-up shop. Hundreds flowed through the venue enjoying the experience of custom made SpongeBob cupcakes, unique selfie stations, and viewed unreleased items from the King Ice x SpongeBob collection. Take a look at a few of our favorite images from the night!