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    Tupac Would've Been 48 Years Old Today!

    Tupac Would've Been 48 Years Old Today!

    As many of us celebrate Fathers Day, Hip Hop fans across the globe are also paying tribute to the late great, Tupac Shakur. Today, June 16th, would have been the legendary rapper’s 48th birthday. The iconic Los Angeles icon (by way of East Harlem & Baltimore) continues to be remembered for his contributions to Hip Hop.

    Tupac and Snoop

    From penning some of Hip Hop’s most iconic songs such as “Brenda’s Got A Baby,” to his breakout role alongside Janet Jackson in “Poetic Justice,” to his role on one of Hip Hop’s infamous labels, Deathrow Records, Tupac is legend. Simply put.

    Not just because we’re a Los Angeles based brand, but because we appreciate the culture we draw inspiration from - this one is for you, Pac.

    Happy Birthday!





    Yella Beezy is a "Rich MF"

    Yella Beezy is a "Rich MF"

    Yella Beezy is a “Rich MF.” And he shows out in his new video for the flossy single.

    Landing in a private jet dripping in gold and green paint, Dallas’ rising star is met with a red carpet and heavy security as hops into his ride - complete with its own driver, of course. The transitioning scenes follow Beezy through a casino where cash falls from the sky, as he shows off all his gold chains, iced out pendants, bracelets and watches.

    As if the entire video wasn’t enough of a testament to his growing riches - Beezy closes the video with a shot of his name scrolling across a blimp high above the city.



    Lauren London Honors Nipsey Hussle on Father’s Day !

    Lauren London Honors Nipsey Hussle on Father’s Day !

    Lauren London took to social media today to honor Nipsey Hussle.

    On her first Father’s Day since his untimely passing, London shared a photo of her, Nipsey, and their son, Kross with a caption that reads: “One of the reasons I fell in Love with You.. Your Fatherhood. Today we celebrate You Love you Ermias.”


    Nearly three months have passed since Nipsey Hussle was shot and killed in front of his store in Los Angeles, but as we’ve all been saying - the Marathon continues..

    London and Hussle had been dating since 2013, and have a 2 1/2 year old son named, Kross. Lauren has also opened her arms to Nipsey’s daughter, Emani - from a previous relationship.

    Forbes Reveals Top 5 Richest Rappers

    Forbes Reveals Top 5 Richest Rappers

    With the recent announcement of his new status as Hip Hop’s first billionaire, its no surprise that Jay Z tops Forbes’ “Richest Rappers” list. But the competition is fierce amongst Hip Hop’s elite. In their annual list, Dr. Dre, Diddy, Kanye West and Drake join Hov as the cash kings.

    1. JAY-Z – $1 billion

    2. Dr. Dre – $800 million

    3. Diddy – $740 million

    4. Kanye West – $240 million

    5. Drake – $150 million

    Here’s a breakdown of where all these millions come from for each of these artists.

    JAY Z: $310 Million from his Armand de Brignac champagne deal

    $220 Million for cash & investments in companies like Uber

    $100 million from D’usse Cognac

    $100 million from TIDAL.

    - to name a few.

    DR. DRE: $500 Million from his Beats by Dr. Dre headphone line deal with Apple

    DIDDY: $740 Million from his cable network, Revolt, Sean John clothing line, and Ciroc

    KANYE: In addition to music sales & concerts, Ye’s partnership with addias has brought in millions as well.

    DRAKE: The youngest on the list, Drake’s fortune is fueled by real estate investments, his Virginia Black whiskey, plus his tour and residency at XS Nightclub in Las Vegas.


    DJ Snake Recruits J BALVIN & Tyga For "Loco Contigo" Video

    DJ Snake Recruits J BALVIN & Tyga For "Loco Contigo" Video

    DJ Snake, J Balvin and Tyga just want to get “Loco Contigo” on their latest collaborative release. Dubbing it the new Summer anthem, the fiery single gets a visual treatment from director, Colin Tilley. In the vibrant clip, the trio of music stars are seen cruising in a pink Cadillac, across a desert - camels & all.

    Drawing inspiration from the Burning Man festival/party, the colorful aesthetics are met with seductive rhythms, on this bilingual banger.

    DJ Snake shows no signs of cooling down this Summer. “Loco Contigo” follows Snake’s collaborative single “Enzo” with Sheck Wes, Offset, 21 Savage and Gucci Mane.

    In the song, Tyga raps, “Party won’t stop, and it’s four o’clock. Iced out watch. I can get you one,” as he shows off a shiny new time piece on screen. Similar to those found in the “Watches” section of our website.

    All three artists can also be seen in colorful sunglasses, which is a must-have for the sunny season ahead.