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      Cobby Supreme: "$5,000 For This Little Itty Bitty Cross."

      Cobby Supreme: "$5,000 For This Little Itty Bitty Cross."

      The world will never fully recover from the loss of Nipsey Hussle. For Cobby Supreme, he lost his best friend. The All Money In rapper actually began All Money Business with the late Slauson rapper, opening his own AMB apparel store right there on Crenshaw Blvd. Both a part of the Rolling 60’s, Cobby always played the big brother role to Nip in the hood.

      Featured on songs “Checc Me Out” and “H-Town” off Crenshaw, Cobby will always be well-respected in the streets. The South Central Los Angeles native purchased his first car at the young age of 13, hustling and grinding just like he is today. King Ice chatting with Cobby to discuss his jewelry preferences, and the Rollie on his wrist.

      What was the first jewelry piece you had?

      I done had a whole bunch of this shit. [chuckles] I done had too much of this shit. I always been a n*gga to have some rings, a watch, and a chain. You can pull up old pictures and see me with that shit. 



      How old were you?

      It was in my family. I was seeing my uncles and my aunties with that shit. Growing up as kids, my mama had me with some rings, a little chain on, and some earrings. I don’t know, I think it’s some African shit. N*ggas just like to shine. You see that shit? [points to wrist] That shit look good don’t it? That’s a 41, a Rolex. I bought this for myself for Christmas this year. 

      [homies start laughing] Why they laughing?

      They know me.

      Is that the most expensive piece of jewelry you own?

      No. I done had a whole bunch of shit. This is probably my 9th Rolly. Just throughout my life you know, you live. I done had a bunch of watches. 

      Do you just rotate them?

      Yeah. Every now and then, I might throw the gold one on. Might throw the two-tone Oyster Perpetual on or the Presidential. That’s some African shit, n*ggas like jewelry. 

      You actually use it to tell time?

      Yeah see, I’m actually one of them n*ggas who check his watch. I see the date on my shit. [chuckles] Everybody don’t use it like that. You ask a n*gga for the time, they gon’ look at their phone.

      You like watches more than chains?

      Shit, I like chains and shit too. I don’t got on no big ass chain now but this little motherfucker right here works. This a nice bullet, it’s worth something. This piece right here is $5,000 just for this little itty bitty cross. That’s beautiful huh?

      Real diamonds?

      Of course. I’m 100% real, I’m Cobby Supreme. 100% real.

      What do you want your legacy to be?

      I want my legacy to be a guy that came from a certain area, stood up and didn’t accept the things that area only had for him. I went out, went on a journey and found the things that was for me. I want to leave it down to the kids. My mission is to make the people around me millionaires, own more businesses, own some stock. I know this in the industry: a lot of guys don’t do this shit, and that’s why they pay attention to Nip. 

      See I’ve always been a little quiet but in the background, that’s what I’ve always been doing. I’ve always had a spot, either a dispensary or a clothing store. A lot of guys do this shit after they get the money. It’s a little different for me because I’m doing this shit before I get the big ol’ bag. That’s what I try to teach everybody around me: when you get your crumbs, you put it into something. I ain’t take my little money and go crazy, buy all the jewelry in the world or all the fancy cars. I want to own shit. 

      Kali Hawk Turns Acting Success Into Her Own Jewelry Line

      Kali Hawk Turns Acting Success Into Her Own Jewelry Line

      Beyond being a boss female entrepreneur and actress, Kali Hawk simply loves what she does. After her success on the big screen landing acting roles in movies like Couples Retreat and Bridesmaids, she invested in herself and turned her acting money into launching her own jewelry line: H.CROWNE.

      Having only started 4 years ago, the luxury jewelry line has been seen on all the biggest names in entertainment, from Beyonce to Kylie Jenner to Quavo. Hawk prides herself on the quality of her product, giving consumers that irreplaceable joy in treating themselves with only the best.

      Fun fact, Kali is the first black female jeweler to have her custom pieces featured on the cover of Vogue. The legendary Madonna was also sporting her iconic jewelry for the 150th anniversary of Harper’s Bazaar. King Ice caught up with Hawk in Los Angeles to discuss her favorite part of being a jeweler.

      What’s more important to you, style cut design size clarity of diamonds?

      The joy. I have to see the joy and you can tell. When it comes down to the detail of what you're doing, some people say “oh this doesn't make a difference.” I'll go “hey wait a minute.” Even on a semi-fine ring, I'll say “okay this is gold-plated, but the shade of yellow is is not quite right. They’ll be like “how did you even see that? No one will care.” But yes, they will care because when you show them the two of them. They always pick the better one. 

      People are innately attuned to quality, even if we don't know what can be made available to us. In our hearts, we all want the best. I'm always wanting to always give the best, whatever that means. If it's going to be of a certain cut, it has to tickle your spirit. Not just be something that puts a twinkle in your eye. For me, the whole company is a spiritual endeavor. 

      What’s the most fulfilling part of being a jeweler? 

      To see how excited people are with their purchases and how much good luck it brings them. For a lot of people, buying jewelry seems frivolous. It's something maybe they hadn't given themselves permission to do. There's a whole concept of treat yourself: you have to tell yourself that you’re allowed to have something nice. The fact that people struggle with that, I like giving them something that they can feel good about treating themselves with. If you have something you feel good about, it makes you feel good when you look at it and you put it on. That feeling is what you take out into the world and you're now magnetically attracted to more opportunities to feel good. I have people telling me they’re wearing my jewelry and all these amazing, lucky things happen to them. 

      My one DJ friend, he was wearing some simple diamond tennis necklaces I did for him, and one gold Cuban Link chain mixed in so it’s a nice texture. He said when he put those on, “look I've been a deejaying for a long time but when I tell you, people were dancing on the tables. Dudes we're coming up to me like ‘yooo.’” It’s something about the jewelry.” Itt’s attracting the biggest stars in the world for a reason, like there's something. He said he has all this other jewelry that’s great, he has all these great, amazing watches, but it’s those particular necklaces. 

      I have a woman friend who works as an executive at a small nonprofit company, so nothing flashy going on there at all. She’s in an office at a desk, and she bought a few rings from me. She’s a mom, has kids and a household to support. She had to let herself even splurge in a tiny way to get something nice. She’s wearing the Taylor Swift multi-colored eternity bands, she just had one. She’s at her desk and she said her boss came in and just looked at them. Then she came in again. She has no real connection with her boss but she started to wear these rings. Not only was the woman coming in all the time, she sat on her desk one day and asked her to try on the ring. I’m like “you’re about to get a raise, you’re welcome.” [laughs] 

      But that was a ring that was $198, she loves it so much and I love it so much. It’s the love for what I’m doing and the love for what I’m putting out, that’s what people connect with. They love it when they have it. Other people love seeing how much they love it and people want that feeling. Everyone’s looking to get high on something, I’m high on life. I’m high on sparkle. I’m high on jewelry. I love it!

      Most iconic hip-hop chain in your opinion?

      It has to be Roc-A-Fella. I’m a New Yorker, so anything that Jay-Z does stands above all. When you think about Jay-Z, you think about the John Wick series: he works for the high table. In hip-hop, Jay Z is the high table. Anything he’s doing was always a little bit ahead of the curve. He cared about quality too, it’s a very New York thing. 

      Even just the idea of the name, it's a play on Rockefeller who was once the richest man in the world. He took over the oil industry with his focus on quality and being able to streamline a business where he could offer the best, most uniform quality, industry-wide. People didn’t like it, but he had the balls to try to do it. In terms of jewelry, I’d like to do the same thing. I’m comfortable with being that person who’s willing to go out on a limb to offer supreme quality across the board, across all price points to everyone. I’m willing to take that chance. Jay Z is willing to take that chance with his music and with his jewelry, so Roc-A-Fella is the best! [chuckles]

      Anything you want to let us know?

      I love John Wick. The details, that’s quality filmmaking across the board. The lighting is great, the wardrobe is great, the fucking tailoring is great. Whatever type of beard dye they’re using on him, that’s not no just-for-men dye box they’re putting on his beard. They’re doing hair by hair. [laughs]

      When I think about how they describe John Wick, they say he’s a man of commitment, focus and sheer fucking will. That’s me when it comes to my business. I'm definitely committed, focused, very willful, and determined when it comes to making hot shit that people will love. I want the stars to love, I want their fans to love, and I want their fans to be to able afford it. I want people to enjoy it. I want it to be all love.

      Sevyn Streeter: "I Don’t Spend a Lot of Money On Jewelry."

      Sevyn Streeter: "I Don’t Spend a Lot of Money On Jewelry."

      From girl groups to one of the most talented songwriters to her own artistry, Sevyn Streeter prove she’s here to stay. The Florida-raised, Los Angeles-based creative spends the majority of her time (if not all) in the studio perfecting her craft. Since the release of her debut single "I Like It" in 2012, Sevyn has only grown and evolved as a woman and recording artist.

      Now, she returns with a brand new single titled “Whatchusay,” a simple reminder that women have the right to ask questions and be assertive. This holds fans over until her new project, Drunken Words, Sober Thoughts, arrives at the top of the year.

      King Ice caught up with Sevyn at a coffee shop in Silverlake to discuss her jewelry preferences and what she wants her legacy to be.


      What’s the most expensive piece of jewelry you own? 

      Bitch, first of all. I don’t spend a lot of money on jewelry. Not that I won’t in the future, but there are other things to me that I care about more. I care about studio time. Anything directly related to music and creativity for now, I’d much rather spend my money on that. But if I wanted to buy some jewelry, I could buy some jewelry. But right now at this place in my life, it’s not that important. It’s just not.


      In your opinion, what label had the most iconic hip-hop chain?

      Roc-A-Fella, hands down. It’s amazing to watch Roc-A-Fella turn from this sign we used to see Jay-Z throw up in his videos, to birthing what it has birthed. Roc Nation Sports. Roc Nation artists. To watch that, it’s on a whole other level because of what it does for your psyche. If you really pay attention, it makes you realize that once upon a time, Jay-Z was just a new artist with an idea and a dream, and a drive. You watched him diligently make decisions that were going to benefit his future, and that’s fire. That goes for any of the vets that we see today. I look at them like “okay, you figured it all the way out.” I love it, it puts a battery in my back every single day. 


      What do you want your legacy to be?

      For one, that I love God. That I’m obsessed with my family. That purpose is what matters the most. In whatever way that purpose has to veer its head – whether it’s my music and I’m singing as an artist, or I’m a songwriter, I’m a dancer, I’m screenwriter, or I’m a fashion designer. Whatever channel my creativity finds its way through, that’s what is most important to me. I’m a creative who listens to the ultimate creative, and the ultimate creative is God. I want to stay true to who I am and stay true to my art, and give people whatever drops of my spirit. 

      KnowKnow : "In China If You’re So Flexing, Everybody Will Hate You"

      KnowKnow : "In China If You’re So Flexing, Everybody Will Hate You"

      KnowKnow is far more than just a member of Higher Brothers. The Chinese rapper is here to break into the US market, most recently unleashing his new project titled Mr. Enjoy Da Money. The name itself gives you a sense of his personality, drive, and passion for music — dropping bars in both English and Chinese.

      King Ice caught up with KnowKnow in Los Angeles, who was rocking an iced out AP on his left wrist, diamonds on his fingers, and a chain tucked underneath his shirt. If this is the drip from China, KnowKnow proves he fits right in in the States.

      How would you describe your style as it relates to jewelry?

      Before, I used to wear super duper flex. Now, I wear lowkey flex. I just want a watch, a little bit of rings, and that’s just enough. 

      Lana (manager): He designed this [points to huge chain around neck]. It’s my Chinese name: spicy boss! 

      What do you look for in jewelry?

      My jewelry: some are from New York, some are from China, some are from Atlanta. Real diamonds, it’s VVS and VS1. Because we need to give a lot of people a good example. If you don’t have money and you buy something fake, don’t worry. You just keep working and one day, you can buy real diamonds.

      What was your first real diamond piece?

      I forget, it was a long time ago.

      I see a chain underneath your shirt!

      I just want to be lowkey. 

      Lana (manager): This was just gifted to him by the designer who creates the jewelry here [Shine Marketplace on Fairfax (first Chinese streetwear shop in the US)].

      KnowKnow: You see just a little bit, I think it’s enough. Because in China if you’re so flexing, everybody will hate you. If you flex, people will say bullshit to you. I like a detailed flex. Another name is a lowkey flex.

      What’s the most expensive piece of jewelry you own? 

      This one is $50K [points to AP watch]. 

      What do you want your legacy to be?

      I want to be the only one KnowKnow in the world. KnowKnow culture!

      What is it about KnowKnow that fans love?

      You know the tiger tattoo is cute, but also it’s very, very monster! 

      Smoke DZA: "Double Up. Got 3 Chains"🥇🥈🥉

      Smoke DZA: "Double Up. Got 3 Chains"🥇🥈🥉

      Smoke DZA could care less about the industry, he just makes music because he loves it. Hailing from New York, the East Coast spitter grew up to the likes of Jay Z and Biggie — proving he likes to rap rap. This means gritty bars, punchlines, and flows over smoothed out production. His name is inspired of course, by the gas he smokes.

      After a series of mixtapes and albums, he announces a forthcoming project with Curren$y, a fellow weed-loving rapper. Prestige Worldwide arrived on Black Friday this year. King Ice caught up with Smoke DZA in his few days in Los Angeles to chat about his chains, his legacy, and jewelry style.


      What the most expensive piece of jewelry you own?

      Maybe my Hulk Hogan pendant. I got a chain, it was an undisclosed amount. A lot of money.


      I see you rocking Smokers Club. 

      I own that brand. I’m a owner/co-founder of Smokers Club.

      You got the double Smokers Club chains!. 

      Had to double up. Got 3 chains!


      Do you wear your Smokers Club chains at all times?

      I switch it up. I have a lot of jewelry, but this is a cool little set right here. 


      How would you describe your jewelry style?

      Ambidextrous. I can go a lot of different ways. I can go either hand.


      What hip hop label had the most iconic chain?

      Roc-A-Fella, because Dame and Jay did it. They were the greatest combo ever, just their style. 


      What do you want your legacy to be?

      I’m still carving my legacy out as we speak. I want my legacy to be somebody who was indie, who did it his own way. And still got the major success as anybody that was a part of any system you could think of.


      How would you define success?

      I would define success with ownership. I own Smoke DZA. I own the Smokers Club. 


      What can we expect next?

      Tour, I’m going on the road with Spitta. I got the album coming top of the year, and another big collab project. I can’t say, but it’s more than one person. I would say it’s The Expendables.