No Limit Records Lookbook
Percy “Master P” Miller, founded No Limit Records in 1991 out of his small record shop in Richmond, Ca. He sold 100,000 million records worldwide and earned an estimated $400 million by 2001, making him the highest-paid rapper in hip-hop history according to the Guinness Book of World Records. What people didn’t see before the money and fame is, he sold his first 200,000 CDs out of the trunk of his car. He later went on to sign acts like Mystical, Mia X, Silk The Shocker, C-Murder, Lil Romeo, Snoop Dogg - and managed to play a short career in the NBA. Before No Limit Records was founded, P’s grandfather told him, “there are ‘No Limits’ on life - wait on no man, start your own army,” hence the No Limit tank was born.
As a brand heavily inspired by hip-hop, it is important for us to bring forward stories that properly highlight history. The No Limit tank represented more than a shiny piece of metal, it’s a true American success story of kids who turned a little bit of nothing into a multi-million dollar empire that changed the lives of hundreds of people directly, and millions of people indirectly.
Our first capsule highlights the No Limit Records tanks in two colorways, 14k yellow gold and white gold. The tank is featured in 3 sizes and 4 variations. There is also one championship style ring which represents the 20 certified gold albums that charted on Billboard in one single year.