Ruff Ryders Lookbook
The Ruff Ryders x King Ice Collection serves as a collectors item for 90's era hip-hop fans. Founded by brothers Darrin “Dee” Dean and Joaquin “Waah” Dean, Ruff Ryders helped solidify hip-hop by introducing legendary acts to the industry such as the late great DMX, Swizz Beats, The Lox (Jadakiss, Styles P, Shiek), Eve, Cassidy, and more. Classic hits like “Ruff Ryders Anthem”, “Party Up”, and “What's My Name” cemented the signature Double R logo in hip-hop culture for a lifetime.
Continuing the legacy, King Ice has developed two all new Ruff Ryder pendants, one classic logo pendant and one Double R dog tag pendant, one championship style ring, and two pairs of earrings - all available in 14k white gold and 14k yellow gold. The collection also features two Young Ryders pendants for the new age Ryders as well as a two finger ring. The best part about culture is being able to share it.