On 4/20 at exactly 4:20 pm, an icon returns. King Ice proudly presents the ultra-limited revival of the iconic Death Row Records necklace. Limited strictly to 420 pieces, this release is a tribute to hip-hop’s legacy and the journey of Snoop Dogg—from artist to owner.

Founded in the early ’90s, Death Row Records quickly rose to dominate the West Coast scene, becoming one of the most influential labels in music history. Snoop Dogg was one of its superstars, becoming the face of Death Row. helping shape the label’s identity and impact from day one. Decades later, in a historic full-circle moment, Snoop didn’t just reclaim his roots—he took ownership of the very institution that helped launch his career.

King Ice has stood alongside Snoop through that evolution. As longtime collaborators, we were proud to introduce the official Death Row jewelry collection—but when Snoop took the reins in 2023, we respectfully retired the line, preserving its legacy as he began a new chapter.

Now, for the first time since that transition, we’re bringing the iconic Death Row chain back. Crafted with precision and delivered in exclusive blue packaging, this piece honors the legacy of Death Row, the rise of Snoop, and the culture that shaped a generation.

Only 420 pieces will be made—and once they’re gone, they may never return.

This is more than a drop—it’s a moment.