A History of

Death Row Records

Since its inception in 1991, Death Row Records has reshaped the landscape of West Coast rap and catapulted legends like Dr. Dre, Snoop Dogg, and Tupac Shakur into the global spotlight. Death Row Records has defined an era and continues to influence music, art, and culture today. The official Death Row Records collab celebrates this legacy, blending history with wearable art.

For seven years, the Death Row collab has thrived, producing some of the most diverse and refined pieces in our history. Each piece draws from classic Death Row themes, while introducing new designs that capture the label's rebellious spirit and creative prowess. From the iconic Death Row Chain to new lines of Apparel, this collection embodies the boldness and artistic excellence that both brands are renowned for, allowing fans to own and wear their own piece of hip-hop history.

This collaboration has transformed King Ice and allowed us to work closely with one of the most iconic groups in music history. At King Ice, our passion for music and culture drives us to push the boundaries of what traditionally jewelry is capable of, truly making a piece of wearable art.



The groundbreaking collaboration between King Ice and Death Row Records begins, setting the stage for a historic partnership in hip-hop.


Spring: The first collection debuts, featuring the iconic Logo Necklace.

Fall: A second drop introduces new pendant designs and a variety of icy accessories, taking the collection beyond traditional jewelry.


Fall: The first Death Row Records Apparel collection launches, featuring premium Tracksuits and Jerseys.

Spring: A second apparel drop follows, introducing Jackets and Masks, elevating the apparel standards previously set.


The Death Row Records 2091 Apparel collection is released, showcasing innovative pieces like the Windbreaker Tracksuit and Denim Jacket, building upon the existing success of this collab.


The Death Row Records logo necklace is reimagined with new color options, including the striking black-on-black logo pendant, continuing to set trends in the jewelry industry.

The partnership between King Ice and Death Row Records can only be described as "legendary", having redefined what it means to be unique in the world of hip-hop culture.