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    PRESS RELEASES:

    King Ice and Warner Bros. Consumer Products to Release Suicide Squad Themed Jewelry Line
    King Ice will release an 8-piece character collection based on Warner Bros. Pictures' action adventure film Suicide Squad... READ MORE

    Snoop Dogg Launches JUNGL JULZ - His Official Jewelry Line With King Ice
    Jungl Julz--the official Snoop Dogg licensed jewelry line--will provide an inspired streetwear collection that will feature pendants, bracelets and rings designed by King Ice... READ MORE

    King Ice Announces Its College Scholarship Contest for U.S. Students
    King Ice wants to alleviate tuition costs and student debt by offering a $500 scholarship to one student... READ MORE

    FEATURED ON:

    The Hollywood Reporter - King Ice Empire

    Fox has partnered with King Ice, a Los Angeles-based jeweler known for plated pendants and chains, to release a 15-piece collection inspired by the network's fashionable cult hit, Empire. READ MORE

    King Ice on ESPN's The Undefeated

    Ever wanted to sparkle, flash and smell like a cookie? Or rather, Cookie Lyon, the sassy fashionista lead character on Fox’s hit TV series, Empire? READ MORE

    King Ice on The Source magazine

    The Source - King Ice was founded by Derek Belay and Cuong Diep in 2007 after capitalizing on the niche of custom men's jewelry, particularly in the Hip-Hop sector. READ MORE

    King Ice featured in XXL Magazine

    XXL Magazine - Someone who is very familiar with both jewelry and hip-hop is the co-founder of King Ice, Derek Belay. The Los Angeles-based jewelry... READ MORE

    King Ice featured on Hypebeast

    HypeBeast.com - Striving to set itself apart from other similar brands, jewelry specialist King Ice prides itself on its tight connection to its community, infusing vibrant designs with suggestions and guidance from designers, recording artists and customers alike... READ MORE

    Chris Brown performing with Usher
    Chris Brown performing with Usher

    Chris Brown wearing a King Ice pharaoh chain & crown ring.
    Chris Brown wearing a King Ice pharaoh chain & crown ring.
    B.o.B wearing a King Ice necklace and crown ring.
    B.o.B wearing a King Ice necklace and crown ring.
    Snoop Dogg performing at Big Day Out in Sydney.
    Snoop Dogg performing at Big Day Out in Sydney.
    Soulja Boy wearing a King Ice Christ the Redeemer necklace.
    Soulja Boy wearing a King Ice Christ the Redeemer necklace.

    Katy Perry music video for "Dark Horse" featuring King Ice jewelry.
    Katy Perry music video for "Dark Horse" featuring King Ice jewelry.

    Miss Dallas with a King Ice hoodie necklace.
    Miss Dallas with a King Ice hoodie necklace.
    Pro boxer Zab Judah wearing a King Ice lion necklace..
    Pro boxer Zab Judah wearing a King Ice lion necklace..
    Tyler the Creator wearing King Ice Jesus pieces.
    Tyler the Creator wearing King Ice Jesus pieces.
    Mike Tyson & Don "Magic" Juan reppin' King Ice.
    Mike Tyson & Don "Magic" Juan reppin' King Ice.
    Broadcasting legend Larry King wearing a King Ice lion chain.
    Broadcasting legend Larry King wearing a King Ice lion chain.
    Krayzie Bone at the King Ice office with a dookie chain.
    Krayzie Bone at the King Ice office with a dookie chain.
    Pusha T with King Ice co-owner Cuong Diep.
    Pusha T with King Ice co-owner Cuong Diep.
    Snoop Dogg out and about wearing a King Ice skateboard chain.
    Snoop Dogg out and about wearing a King Ice skateboard chain.
    Snoop Dogg wearing King Ice jewelry during a performance.
    Snoop Dogg wearing King Ice jewelry during a performance.

    Wiz Khalifa wearing a King Ice lion pendant and pharaoh.
    Wiz Khalifa wearing a King Ice lion pendant and pharaoh.

    Behind the scenes of a magazine photoshoot with the Game.
    Behind the scenes of a magazine photoshoot with the Game.