Snoop Dogg aka Snoop Lion

Long Beach, CA

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Snoop Dogg has been in the game since bustin' onto the scene with Dr. Dre in 1992 on the platinum album The Chronic. Snoop Dogg has been rapping, writing, and acting ever since. Snoop has sold over 30 million albums worldwide. In 2012, Snoop Dogg changed his stagename to Snoop Lion after converting to the Rastafarian movement. It was around this time when Snoop Lion and King Ice came together. In 2012, the King Ice founders met Snoop at a club in Hollywood. The founders showed Snoop some of the latest King Ice pieces featuring Magnus the Lion, the company logo. Snoop fell in love with the diamond covered lion pendants and has been an ambassador for the company ever since. Snoop has been spotted wearing King Ice jewelry in almost every project he’s done in the last two years. Music videos featuring Snoop wearing King Ice jewelry include “Hangover” by Psy, “Wiggle” by Jason Derulo, “Redlight” by Eddie Murphy, “Karma” by the Outlawz, and several solo music videos by Snoop Dogg.