King Ice: Redefining Men’s Hip Hop Jewelry on a Global Stage

The Official Jewelry Brand of Streetwear Icons, Gaming Giants, and Hip Hop Legends

Since its founding in Los Angeles in 2005 by Cuong Diep and Derek Belay, King Ice has carved a unique place in the men’s jewelry industry. Specializing in bold, high-quality hip hop jewelry for men, the brand blends street culture, luxury craftsmanship, and pop culture to create wearable art that tells a story. Over nearly two decades, King Ice has grown from a boutique vision into a globally recognized lifestyle brand—with a cult following and a reputation for pushing boundaries in jewelry design.

King Ice’s Mission: Elevate the Men’s Jewelry Game

In a market once dominated by minimalism, King Ice set out to transform how men express themselves through jewelry. Their vision: to create statement pieces that reflect confidence, culture, and authenticity. From iced-out pendants to layered chains and detailed rings, every product is designed to amplify personality and add drip to any fit.

The brand’s focus on hip hop culture isn’t just aesthetic—it’s foundational. With roots deeply embedded in the LA streetwear scene, King Ice delivers pieces that speak to the lifestyle, struggles, and swagger of modern hip hop, all while innovating with new materials and styles to stay ahead of the curve.

Snoop Dogg & Death Row Records: A Legendary Partnership Since 2010

One of King Ice’s most iconic collaborations began in 2010 with none other than Snoop Dogg. What started as a creative synergy soon evolved into a lasting partnership that brought Snoop’s personal style and vision to life through custom-designed jewelry. From his signature pieces to the official Death Row Records Iced Logo Necklace, King Ice helped reintroduce and reimagine one of hip hop’s most influential labels.

Working closely with Snoop Dogg, King Ice infused the Death Row Records collection with nostalgic authenticity and modern-day swagger, preserving the legacy of West Coast rap while making it accessible to a new generation of fans and collectors.

Elite Licensing Partnerships That Shaped Pop Culture

What sets King Ice apart from the competition is its unmatched ability to merge licensed pop culture properties with authentic hip hop aesthetics. These aren’t novelty items—they’re collectible art pieces that elevate fan culture through premium jewelry design.

• Microsoft Xbox: Bringing gaming and streetwear together, this collection features iced-out renditions of the iconic Xbox logo and controller silhouettes, appealing to gamers and style enthusiasts alike.
• Naruto: Channeling the spirit of ninja warriors, King Ice’s Naruto collection combines anime energy with urban flair—symbolic Sharingan rings, Akatsuki pendants, and more.
• Wu-Tang Clan: Officially licensed pieces that pay homage to one of the most legendary rap groups of all time, featuring the iconic “W” logo in heavy, iced-out styles.
• Yu-Gi-Oh!: A cultural crossover hit, this collection speaks to hip hop’s anime affinity, delivering high-shine Millennium Puzzle pieces and Duel Monster insignias.
• Pokémon: Childhood meets drip in these meticulously crafted Pokémon necklaces, designed for both nostalgia and street appeal.
• SEGA Sonic the Hedgehog: Fast fashion meets fast feet in this high-energy collection celebrating SEGA’s speedster.
• Notorious B.I.G.: A tribute to the East Coast legend, this line showcases B.I.G.’s legacy with custom designs inspired by his signature look and lyrics.

These partnerships prove King Ice’s ability to bridge mainstream entertainment with street fashion, making them a sought-after partner for top-tier global brands.

7-Eleven x King Ice: A Viral Moment on the NFL Stage

One of the most unforgettable moments in King Ice history came during the NFL season when Ja’Marr Chase of the Cincinnati Bengals wore the official 7-Eleven x King Ice chain during a live game. The collaboration, rooted in the “always open” energy of 7-Eleven and the 24/7 grind of hip hop, made headlines on both Sports Illustrated and ESPN.

This moment not only showcased the cultural reach of King Ice but also proved how the brand’s pieces transcend jewelry—becoming pop culture symbols that tell stories in real time.

Original Collections That Define the Brand

While collaborations get headlines, it’s King Ice’s original collections that drive its creative identity and influence across the jewelry world.

Far East Collection

Drawing inspiration from Asian mythology and heritage, this collection features dragons, samurai masks, lotus symbols, and Eastern iconography. Each piece balances traditional symbolism with bold, modern silhouettes, appealing to a global audience and celebrating the cultural fusion that defines King Ice’s founders.

Concrete Jungle

Inspired by wild animal energy and urban grit, the Concrete Jungle collection brings lions, gorillas, and serpents to life with hand-set stones and fierce detailing. It’s a visual metaphor for strength, survival, and the streetwise hustle that fuels the brand’s aesthetic.

Egyptian Collection

From pharaoh heads to ankhs and scarabs, this collection taps into the spiritual and historical power of ancient Egypt. The designs honor the mystical legacy while infusing each piece with King Ice’s signature iced-out style.

Black Mamba Collection

Inspired by the mindset and killer instinct of the late basketball icon Kobe Bryant, the Black Mamba collection includes serpent-themed pendants and aggressive silhouettes. While not officially affiliated with Kobe Bryant, it serves as a fan-art tribute to the Mamba Mentality.

Armament Collection

This line transforms tactical gear into jewelry—featuring miniature grenades, ballistic helmets, bullet pendants, and more. Perfect for fans of combat aesthetics, the Armament Collection speaks to resilience and rebellion with a polished edge.

Together, these collections have made King Ice a design powerhouse, drawing in both fans and licensors eager to be part of the brand’s expanding universe.

King Ice: The Future of Jewelry is Here

With a foundation built on culture, quality, and creativity, King Ice has positioned itself as a global leader in men’s jewelry. Its ability to blend licensed collections, original designs, and street-level storytelling makes it a brand unlike any other. Whether collaborating with legends like Snoop Dogg or creating fan-inspired tributes for anime lovers and gamers, King Ice speaks the universal language of style and self-expression.

For licensing partners, fans, and trendsetters alike—King Ice isn’t just jewelry. It’s a lifestyle.

Shop the full collections at www.kingice.com.