When hip hop culture and jewelry collide, it creates moments that live forever. That’s exactly what happened when Snoop Dogg — one of the most iconic rappers of all time — showcased the King Ice custom gun pendant with removable bullets on YouTube Shorts.
The video didn’t just go viral. It went supernova.
📊 As of September 2025, the Short has pulled in:
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21.8 million views
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666,000 thumbs up
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8,587 comments from fans around the world
This makes it not only one of the most-watched King Ice videos of all time, but also one of the defining examples of how hip hop culture + jewelry + digital content can create global impact.
🎥 Watch the Viral Video
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👑 Snoop Dogg x King Ice: A Perfect Match
Snoop Dogg has always been synonymous with hip hop jewelry and West Coast drip. From the early Death Row Records days to his modern collaborations, Snoop’s style has always pushed boundaries.
The custom gun pendant by King Ice is a statement piece — bold, detailed, and symbolic of hip hop’s edge. For fans, seeing Snoop showcase the pendant was more than just fashion. It was a reminder that jewelry is storytelling — a way to represent culture, history, and individuality.
💎 The Power of Jewelry in Hip Hop Culture
For decades, hip hop artists have used jewelry as a way to symbolize power, success, and identity. The gun pendant is more than just a design — it’s a cultural artifact that reflects resilience and the raw storytelling found in hip hop.
With handset stones, gold plating, and precision craftsmanship, King Ice takes those symbols and transforms them into wearable art. It’s why legends like Snoop Dogg co-sign the brand, and why fans across the globe connect with every drop.
📈 King Ice on YouTube: Building Hip Hop’s Jewelry Channel
This viral Short shows the power of King Ice’s YouTube presence. Beyond showcasing jewelry, our channel documents hip hop’s culture, collabs, and history — from exclusive interviews to viral moments like Snoop’s pendant reveal.
👉 Subscribe now and join the movement:
https://www.youtube.com/@KingIceJewelry
🛒 Shop the Legacy
Want to rock jewelry inspired by the legends? Explore the official collections, including:
Each piece is built with authentic craftsmanship and designed to make you stand out.
🎤 Final Word
The Snoop Dogg x King Ice custom gun pendant Short isn’t just a viral video. It’s proof that hip hop jewelry has the power to break the internet, spark conversations, and inspire millions.
With 21.8M views, 666K thumbs up, and over 8,500 comments, this moment solidified King Ice as not only the leader in hip hop jewelry, but also a storytelling powerhouse on YouTube.
👑 Because at King Ice, it’s not just jewelry. It’s culture you can wear — and culture you can watch.
