With SpongeBob's 20th Anniversary under way, take a look at how King Ice celebrated with true fans and supporters who forever have the squishy bright yellow square sea sponge enriched in their heart. On July 10th, King Ice had an under water sea activation take place on Melrose Ave in Hollywood/Fairfax area at the BAIT pop-up shop. Hundreds flowed through the venue enjoying the experience of custom made SpongeBob cupcakes, unique selfie stations, and viewed unreleased items from the King Ice x SpongeBob collection. Take a look at a few of our favorite images from the night!